A blood test, a real coach, an AI that knows your numbers, and a score you can watch move.
Each module is a block of coached sessions with its own goal and its own nutrition targets. You join at the module that matches where you are, and you climb one rung at a time. Nobody is sent back to square one.
8 weeks
Energy back. Movement quality. A routine that holds. First strength gains.
10 weeks
Noticeable strength. Cleaner execution. Progression you can see on paper.
12 weeks
Visible body-composition change. More work capacity. Better conditioning.
12 weeks
Higher output. Faster recovery. Movement that looks athletic.
12 weeks
Optimised body composition. Results that last. Stay there.
8 weeks
Energy back. Movement quality. A routine that holds. First strength gains.
10 weeks
Noticeable strength. Cleaner execution. Progression you can see on paper.
12 weeks
Visible body-composition change. More work capacity. Better conditioning.
12 weeks
Higher output. Faster recovery. Movement that looks athletic.
12 weeks
Optimised body composition. Results that last. Stay there.
A blood panel and a baseline measurement. The plan is written from those, not from a template.
Coached sessions on the floor, meals logged in the app, a weekly check-in your coach actually reads.
You measure again. The next rung opens when your coach and your numbers agree you are ready.
What each module costs, and which one you start on, we talk through when we meet.
Built by us, for this gym. Lena is the AI inside it: she reads your meals, your measurements and your bloods, and she explains every nudge. She never writes your training programme and she never answers a medical question. Your coach and the clinician do.
Your Apex score, what you have logged, where your weight is trending. One screen.
Snap the plate. Lena reads it, logs it, and shows your day so far against the plan.
Your week, your module, and how your lifts have moved over the last 90 days.
Reps and weight for each set, with your best so far and an estimated one-rep max.
Blood panels land in the app. Anything medical goes to a clinician, not to the AI.
The app ships most weeks, usually because a member or a coach asked for something on the floor. A year of it, in short.
The first lines of the AI coach. A chat that knows your plan.
Today's session and a conversation with Lena. That was the whole thing.
Meal logging from a photo, blood results in the app, QR check-in at the door, daily check-ins.
Body-composition printouts read automatically. Live session screen with set logging. Clinic reports. Native iOS and Android with Apple Health and Health Connect.
Sleep, steps, meals and bloods, turned into a single insight each morning. Message your coach. Train at home. Lena on WhatsApp.
One score from your sessions, meal logs and scans, on the home screen. Check in at the door from the app. Weekly check-in with your coach's Sunday review. Voice notes to Lena.
Up next, your week, recent workouts with personal records. Exercise videos on every day.
A plan from your coach with swaps you can pick yourself, and a PDF to take home. Scans read with consistency checks.
No feed to scroll. A leaderboard you earn your way onto, a charity run on a Saturday, and the same faces you trained with on Tuesday. The number we care about is whether you showed up.
Racks, plates, sleds, cables, bags and a floor you can actually move on. Members only.
The plan is the easy part. What gets people through a module is a coach who notices, a check-in that is actually read, and an AI that keeps the days in between honest.
Someone with you for every rep: pushing when you need it, easing off when you don’t, and logging what you actually lifted so the next session starts from the truth.
Two minutes on a Friday: weight, sessions, how training felt, how the week actually went. Your coach reviews it on Sunday and the week ahead is adjusted from it, in the app and on the floor.
A member’s breakfast, as it happened. Name removed.
Snap a plate and it is logged, with the numbers. Ask what to have for lunch and the answer is built from what you have left for the day. One review each evening, one nudge each morning.
No fixed timeline. The next module opens when your coach and your numbers agree the work is done, not when the calendar says.
Members measure at the start and the end of every module. These are the aggregate changes across everyone who trained with us for eight weeks or more.
Scale weight moved less than body composition did. That is the point. Figures from members’ scans, first week against last week, staff and test accounts excluded, recomputed 6 November 2026. No names, no before-and-after photos.
The app turns your last thirty days of sessions, meal logs and scans into one Apex score, 0 to 100, the same number your coach sees on the floor roster. Your module cohort ranks on it every week. Personal records are flagged the moment you log the set.
Your Apex score
Training, nutrition and body. The same score your coach sees.
Training is forty percent of it: sessions attended in the last thirty days, the days you logged food, and whether you scanned this quarter. Updated every morning.
Illustrative numbers.
Only the people on your module, ranked by score, sessions or log streak. Three on the podium, everyone else chasing. Gym-only members are left out of it, on purpose.
Illustrative board.
Log the set and the app knows. A PR shows up in your history the same minute, and your coach gets the same flag.
Real screen, seeded demo member.
Thirty minutes. We talk through where you are and what you want. No charge.
Nothing to pay until you decide.
Beginner, somewhere in between, or already strong — we put you on the right step. Not square one.
Book a chatTell us about you. We'll get back on WhatsApp within one working day to set up a consultation, walk through the modules, and check that Apex is right for you.